January 04, 2004
By: Daryl Marples
Website: http://www.beautiful-home-101.com
DISNEY’S WINNIE THE POOH, TIGGER, PIGLET AND EEYORE DEBUT DISNEY WALLPAPER
Some of the most familiar and best loved characters of all time can now become part of the decorating scheme in a child’s room with Disney wallpaper - in an instant! Imperial Home Decor Group (IHDG), which introduced Instant Stencils™ under the Imperial brand last year, has added Disney’s Winnie The Pooh to this very popular line of easy to apply home decorating accessories.
Available in a variety of sizes and designs, a child’s space can be transformed with these delightful and colorful figures by creating a border, a design over a bed, a wall accent, or any customized look to fit a room’s design. For added enjoyment, Instant StencilsTM can be applied to your child’s dresser, headboard, desk, chair or mirror! The possibilities are as fun as the characters themselves. In moments, you can transform a child’s room with the magic of Disney’s Pooh and Instant StencilsTM.
“Instant StencilsTM is one of our most popular new products and we’re delighted to introduce a line of characters that both parents and children love,” said Carolyn Resar, vice president of marketing and design for IHDG. “We know that consumers consider stenciling one of the most popular home décor techniques and now they have the flexibility and ease to be creative and bring walls to life in their children’s rooms.”
Instant StencilsTM require a fraction of the application and clean-up time of regular stencils or hand painting projects and are “rubbed-on” in three easy steps. Simply position, rub, and peel the liner sheet. A dry transfer of the design begins when pressure is applied from the applicator tool. After the design is rubbed onto the surface, the liner sheet is peeled back leaving a customized look without the mess of ordinary stencils. The product is designed in coordinating groups to allow the consumer creative expression and endless combinations of application.
“The detail and color are amazing, and Pooh, Tigger, Piglet and Eeyore literally jump off the wall and into the room,” said Resar. “Imagine the fun a child can experience after personalizing an object he or she designed with a much loved Disney character.”
Instant Stencils™ come on clear liner sheets and can be applied to many surfaces including painted walls, stained wood, glass, furniture and more, using a special adhesive which creates a permanent, washable bond after 48 hours.
The packaging offers some creative suggestions of how to put the different pieces together to create multiple looks. Disney’s Winnie the Pooh Instant StencilsTM come in a variety of sizes that include: strip designs, large accessories and small accessories designed to be cut apart and used as accent pieces.
The Instant StencilsTM line is priced at suggested retail from $10.99 to $18.99 and is available at select home centers, paint and wallpaper retailers and specialty stores nationwide. For more information, consumers can call 1-800-539-5399.
Disney. Based on the “Winnie the Pooh” works, by A. A. Milne and E.H. Shepard. www.Disney.com/disneyhome.
Imperial Home Decor Group, Inc. (IHDG) is the world's largest designer, manufacturer and distributor of residential wallcovering products. IHDG also markets commercial wallcoverings and is a premier supplier of polyvinyl used in the production of pool liners through the Vernon Plastics operating division. Headquartered in Cleveland, Ohio, IHDG supplies home centers, national chains, independent dealers, mass merchants, design showrooms and specialty shops. Product lines include the Imperial, Katzenbach & Warren, Albert Van Luit, Sterling Prints, Imperial Fine Interiors, Sunworthy, Anaglypta and Lincrusta brand names. The Company was created in 1998 through the merger of Imperial Wallcoverings and Borden Decorative Products.
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Author Notes:
Daryl Marples contributes and publishes news editorial to http://www.beautiful-home-101.com.
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