INNOVATIVE NEW WALLCOVERING BRINGS SIMPLICITY TO HANGING & REMOVING WALLPAPER

Imperial Visions, a revolutionary new concept in wallcoverings, delivers fresh styles, fashionable textures and ease of application all in one collection – the Imperial Visions Metropolitan Collection. Imperial Visions, a non-woven wallpaper, combines the ease of paste-the-wall technology with the popular appeal of a woven fabric texture look.

Imperial Home Decor Group (IHDG) delivers this breakthrough concept that consists of just three easy steps: simply apply the wallpaper paste to the prepared wall, hang the paper dry and trim. No more water trays and fewer tools, coupled with no soaking or wet paper, translates to easy installation. The care that wallpaper hanging necessitates is now reduced to a quick, clean and easy course of action with papers that highlight and accentuate the look of textural fibers.

“By using the specially formulated paste and primer, the product is dry strippable and removing wallpaper is effortlessly,” said Carolyn Resar, vice president of marketing and design for IHDG. “Due to the ease of installation and removal, Imperial Visions offers extended freedom for those looking to change the look of a room more often. Anyone who can use a paint roller will appreciate the process, and those who love design and dimension will admire the stylish patterns.”

Imperial Visions boasts fashionable contemporary, traditional and transitional designs and sophisticated faux textures designed with easy to match patterns to further make the hanging process effortless. Design motifs include geometric shapes, poppy flower prints, berry, leaf, vine and celestial patterns, basket-weave, crinkle stripe and paper textures.

The key to this no-fuss installation is the non-woven substrate, EasyLifeTM by Alhstrom, that will not expand, shrink or separate at the seams. The product’s strength is derived from the combination of natural and synthetic fibers resulting in durable, easy to maintain, and very stylish wallcoverings.

“Imperial Visions is one of the most exciting new products to be introduced and will be beneficial for the entire industry as well as consumers, “ said Resar. “By extracting the process of soaking and pasting and the time spent waiting for paste to activate, we’re bringing a whole new dimension to the market. The maximum benefits of wallpaper – its beauty, affordability, and durability – will stand out as they should with the hanging process made so much simpler.”

“Imperial Visions is designed for everyone – novices and professionals – people of all generations,” said Resar. “But for first time users and a new generation of homeowners, especially those between the ages of 25-34 who have yet to embrace wallcoverings because they find the installation process daunting, this is what they have been waiting for.”

The Imperial Visions Metropolitan Collection is available at home centers and independent dealers as both in-stock and special order product. For more retailer information, consumers can call 800-539-5399, or visit www.ihdg.com.

Imperial Home Decor Group, Inc. (IHDG), is North American's largest designer, manufacturer and distributor of residential wallcovering products. Headquartered in Cleveland, Ohio, IHDG supplies home centers, national chains, independent dealers, mass merchants, design showrooms and specialty shops. Product lines include the Imperial, Imperial Visions, Katzenbach & Warren, Albert Van Luit, Sterling Prints, Imperial Fine Interiors, Sunworthy, Anaglypta and Lincrusta brand names. The Company was created in 1998 through the merger of Imperial Wallcoverings and Borden Decorative Products.

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Author Notes:

Daryl Marples contributes and publishes news editorial to http://www.beautiful-home-101.com.  An online guide to home decorating, furniture and improvement decor.